We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Marketers are always keen to understand customer preferences and behaviour: increasingly that means understanding data. But not all data is equal.
To brief an agency, be clear on: what you want to know, who you audience is, preferred research approach, deadline, budget and format of the findings.
Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
Stephen Phillips, chief happiness officer at market research agency Tonic, shows how you can test your products without spending a fortune.