We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.
To brief an agency, be clear on: what you want to know, who you audience is, preferred research approach, deadline, budget and format of the findings.
Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.
Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.