We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.
SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.