We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.
SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
If you use social networking to talk to customers, it helps to have a strategy. This checklist covers the main areas to consider.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
All businesses that keep any information on living people must comply with the Data Protection Act. Your responsibilities under the Act.