We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

SEO is undoubtedly the most important tool when it comes to increasing traffic to your website. And selecting the best keywords and phrases is vital.
Business directory apps make life easier when you are on the road. You can also help customers find you by showing them the location of your business.
Find out how Google AdWords gets your website noticed on Google, in the form of prominent 'sponsored links' on search results pages.
Website landing pages are where people arrive when they’ve clicked on a link or an ad for your business. Getting them right is essential.
Well-chosen keywords and phrases ensure that your pay-per-click ad is found by the right people looking for products and services just like yours.
Search engine optimisation (SEO) is the technical and marketing optimisation of your website to deliver search engine visibility and relevant content.
How Rowan Gormley and 17 like-minded friends set up Naked Wines – a new online wine business that allows the customers to call the shots.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software SellerDeck, explains.
What is podcasting and why should you use it for your business? Podcasts are surprisingly easy to create and can help you connect with your customers.