We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

How to market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.
All businesses have to handle customer complaints at some point, but it's easier to avoid them if you can. Find out how to keep your customers happy.
Consumers are more sophisticated than ever, so simply claiming to be “the best” is not enough. Here are ten ways to generate customer testimonials.
Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.
Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.
Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers.