We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
The Data Protection Act lays down strict rules about the use of personal information. There are significant fines for failure to follow the rules.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.