We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.
Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.
Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.