We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

17 February 2017

The latest labour market data indicates that the UK jobs market is in good health but there are warning signs that skills shortages could become a problem as the supply of EU nationals falls.

17 February 2017

As the UK trade gap narrows, new research shows that small businesses are taking advantage of export opportunities.

17 February 2017

The Institute of Directors (IoD) is calling on the Government to do more to address the changing nature of employment in the UK and level the playing field for freelancers and small businesses.

17 February 2017

New research into the impact of cyber crime has found that the financial impact of cyber attacks is disproportionally higher for smaller companies.

17 February 2017

Our round-up of other small business stories making the headlines this week...

10 February 2017

A new survey of UK SMEs has found that despite concerns about rising costs and Brexit, many small business owners are positive about the year ahead and are planning to grow their business.

10 February 2017

The recent fall in the value of Sterling is squeezing domestic sales margins and increasing the cost base of UK businesses, according to new research by the British Chambers of Commerce.

10 February 2017

The majority of small business leaders are finding it hard to find time for business management and development according to a new study.

10 February 2017

The UK's leading business groups have written to chancellor of the exchequer Philip Hammond calling for a pro-business budget on 8 March.

10 February 2017

Our round-up of other small business stories making the headlines this week...