We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

18 July 2018

The latest labour market statistics show that the number of self-employed people in the UK has remained stable at 4.8 million.

18 July 2018

Eight retail gurus have been appointed by the Government to assess the state of UK high streets and advise on how to bring them back to health.

17 July 2018

A lack of resources is preventing many small businesses from improving the way they work or updating the products they make.

17 July 2018

Organisations in Peterborough, Sheffield and Stoke-on-Trent currently have the worst record for paying freelancers and micro-businesses on time according to new data.

16 July 2018

There has been a significant upturn in online sales during the prolonged hot weather according to a new survey of British ecommerce retailers.

16 July 2018

Publication of the Government's Brexit White Paper has been welcomed by business groups but there are still more questions than answers.

11 July 2018

Almost six in ten UK employers are taking significant steps to tackle the gender pay gap according to new research.

11 July 2018

The latest Government trade figures show that exports reached a record high of £620 billion in the year to May 2018.

10 July 2018

Barclays has increased its unsecured lending limit from £50,000 to £100,000 as a result of new research that shows the importance of faster finance for small and medium-sized enterprises.

10 July 2018

The Government has published the names of 239 employers found to have underpaid 22,400 UK workers by a total of £1.44 million.