We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

24 March 2017

Members of a leading business group are calling on Chancellor of the Exchequer Philip Hammond to rethink plans for Making Tax Digital.

24 March 2017

As inflation passes the Bank of England's 2% target for the first time since 2013, economists warn that higher prices are damaging real earnings and weakening the UK's growth potential.

24 March 2017

A new investigation into the reality of working in the gig economy shows that, contrary to assumptions, most gig workers have actively chosen this type of employment.

24 March 2017

New research from the Federation of Small Businesses has revealed the trade deals that smaller firms want to see in a post-Brexit world.

24 March 2017

Our round-up of other small business stories making the headlines this week...

17 March 2017

The increases in Class 4 National Insurance Contributions (NICs) announced in the budget have been dropped after the Government came under pressure from the self-employed, business groups and its own backbenchers.

17 March 2017

A third of companies say they have experienced a data loss or breach as a direct result of mobile working.

17 March 2017

The vast majority of female workers say they are paid less than male colleagues but over a third of them can't see an end to the gender pay gap.

17 March 2017

The latest figures from the Office for National Statistics show that the number of working days lost due to sickness or injury has reached a new low.

17 March 2017

Our round-up of other small business stories making the headlines this week...