A new survey of small businesses has found that the majority plan to spend more on marketing next year than they have in 2018.
A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.
Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.
Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.
Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.
Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.
Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.
Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?
The Federation of Small Businesses (FSB) is calling on Philip Hammond to make good on his claim that "the Conservative Party is, and always will be, the party of business" in his Autumn Budget.
Over half of UK employees say they would like their employers to help them with financial planning, according to new research.
New research released to mark World Mental Health Day has found that only half of UK employers have a mental health policy in place.
The volume of online cyber attacks on UK businesses has increased by 34% in the three months to the end of September.
Google is pulling the plug on Google+ for consumer users as it emerges that a bug in its software has caused serious data breaches.
Many small and medium-sized firms are failing to realise their potential according to a new report from the Association of Chartered Certified Accountants.
The latest British Chambers of Commerce quarterly economic survey suggests that this year's annual economic growth could be the lowest since the financial crisis.
With cashpoint machines closing at a rate of 250 a month, new research has found that moves towards a cashless society are negatively affecting small businesses and key groups of consumers.
There is a disconnect between the skills that people have and the jobs they are in, according to a new survey by the Chartered Institute of Personnel and Development.