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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

15 results shown

How to use Pinterest to promote your business

Pinterest is more search engine than social network. Gemma Went explains how to maximise Pinterest's potential to drive traffic to your website.

Six things you need to know about Instagram

Gemma Went outlines six key ways to make the most of Instagram - including top tips on using links, Stories, hashtags and user-generated content.

Six things you need to know about Facebook

Facebook has many features that can help small businesses to reach new audiences. Gemma Went has six top tips on getting the most out of Facebook.

How to use Facebook Live to promote your business

Sarah Orchard explains how live streaming with Facebook Live can boost customer engagement and improve brand reach for small businesses.

How to use Twitter to promote your business

Want to get more out of Twitter? Social media expert Gemma Went explains how to raise your game - including tips on posts, apps and strategy.

How to run a Facebook competition

What are the guidelines governing competitions and promotions on Facebook? Sarah Orchard reveals how to promote your firm without breaking the rules.

Q&A: Why your business needs a social media policy

Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.

Ten essential business social media apps

Here are ten apps that every business should be using to engage with new and existing customers.

Combine social media with other forms of marketing

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

23 tips on getting engagement and traction on LinkedIn

23 tips on how to improve engagement and traction on LinkedIn

Six things you need to know about LinkedIn

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.

Six things you need to know about Pinterest

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Six ways to raise your game on social media

Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.

Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.

Ten ways to expand your social media contact list

Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.