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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

15 results shown

How to find a reputable social media service provider

Need help managing your social media? You might be considering working with a social media service provider. We share five ways to identify the right provider for your business.

How is the TikTok shop affecting ecommerce businesses?

Discover how TikTok Shop is impacting online and ecommerce businesses from the seamless integration of shopping and social media to the amplification of influencer marketing.

Top five time-saving social media management tips

Managing multiple social media platforms can be time-consuming. We share five simple tips that can save you time and effort.

What's more effective: organic or paid social media?

Most businesses use social media to connect with customers, build brand loyalty or get a faster response to marketing. So, is organic social media or paid social media best for your business?

Mastering Digital Marketing for Fintech: Tips, Tricks, and Trends

It's important for fintech companies to stay on top of the latest digital marketing trends and techniques to stay competitive. We explore some key tips, tricks, and trends in digital marketing.

Six successful marketing strategies for online businesses

To stand out online, you need a well-thought-out marketing strategy. We share six ways you can generate new leads.

Five things you should not do when marketing on Instagram

Marketing on Instagram can help you achieve a number of marketing goals. But there some simple mistakes you should avoid. We share five Instagram mistakes.

How to announce your local business on Instagram

Want to launch your business on Instagram but not sure where to start? This great post covers the key steps to launching a local business on Instagram.

LinkedIn ads: Are they worth it?

LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.

Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Six things you need to know about LinkedIn

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.

Six things you need to know about Pinterest

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Six ways to raise your game on social media

Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.

Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.

Ten ways to expand your social media contact list

Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.