Skip to main content
We’re here with practical marketing information for your business.

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Tools

Resource topics

15 results shown
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
If you need investment in your business, you will need to pitch your business. These tips can help you hone your pitch and convince investors you’re worth investing in.
Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Here are some simple things you can do to get more footfall and win sales from people who would not otherwise know about your business.
Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Understanding how to use the internet effectively can help you find the information you want more easily, and be sure it's reliable.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.