We’re here with practical marketing information for your business.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Tools

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

How to create an advertising video that sells

Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.

PI Live: Affiliate marketing is more relevant than ever

Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.

Cracking the trifecta of programmatic advertising

Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.

Building a brand: how small businesses can stand out

A strong brand identity could be the difference between blending in or standing out in a crowded marketplace. Discover how you can create a brand that stands out.

Remote work and employee recognition

As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.

Where should you place your CTAs?

Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.

The most interesting SEO trends in 2023

If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.

How to set up a professional email address for your business

A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.

Social ads vs search ads: key differences

Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.

Is your B2B website breaking key UX design rules?

The usability of your B2B website depends on standard elements user have come to expect from websites. Discover the seven UX design commandments you must follow when creating a website.

Opportunities for digital back-to-school sales increase

This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.

Elevating sales through point-of-sale marketing

Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.

Why you should maintain a varied social media presence

Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.

Can pioneering tech secure unforgettable customer experiences?

Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.

Search

TOPICS

Tools

Resource topics

Stay up-to-date with business advice and news