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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Tools

Resource topics

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FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.
Profitable marketing for small businesses means identifying gaps in the market missed by mass providers. These FAQs can help you get it right.
What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[
Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

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