We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

15 August 2018

The average number of job applicants per vacancy has dropped in the past year, according to the latest Labour Market Outlook from the Chartered Institute of Personnel and Development.

15 August 2018

Freelancer body IPSE has urged the Government not to extend the changes to IR35 self-employed tax regulation into the private sector.

15 August 2018

Most business owners have to keep a close eye on their cashflow even when they are taking a break from their business, according to new research.

15 August 2018

The UK tax body has increased the interest rates it charges on late payment of taxes following the rise in the Bank of England base rate.

14 August 2018

Over three-fifths of online retailers are planning ahead for this year's pre-Christmas Black Friday event, almost four months in advance.

14 August 2018

The majority of British manufacturers say they are getting ready for a hard Brexit by actively forging new relationships with "rest of world" territories, including Asia and the Americas.

14 August 2018

A new report has found that few small business employers in the UK are using zero hours contracts and most pay above the statutory wage levels.

8 August 2018

Almost one-third of businesses have seen an increase in the number of staff taking time off for mental health reasons, according to a new survey.

8 August 2018

Social awkwardness, stress, boredom and even hunger can be the drivers for making a purchase, according to new research.

7 August 2018

A no-deal Brexit would disproportionately hit small businesses in the UK, according to new research.