We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

16 May 2018

A new study has calculated the typical costs for setting up a business in the UK.

16 May 2018

Worries about fairness as well as concerns about security are stopping many employers from allowing employees to work from home.

15 May 2018

Many small business owners don't feel financially confident unless they have a buffer big enough to cover running costs for a year, according to new research.

15 May 2018

The proportion of small businesses that are increasing wages for their employees has hit a three-and-a-half year high.

14 May 2018

Employers are finding it increasingly difficult to access the skills and labour they need, according to new data.

14 May 2018

A cross-party Commons Work and Pensions Committee has found that the Universal Credit system leaves self-employed workers worse off than employees.

9 May 2018

The UK tax body is calling on British tax-payers to be vigilant as fraudsters send emails and text messages claiming to be from HMRC.

9 May 2018

A new report by the Resolution Foundation has outlined proposals to help narrow the intergenerational gap between baby boomers, Generation X and Millennials.

9 May 2018

Small businesses are increasingly confident about trading overseas post-Brexit, according to a new report.

8 May 2018

As GDPR looms and data privacy scandals hit the headlines, many consumers no longer trust brands with their data.