We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

19 February 2018

UK small businesses have less legal issues to contend with, according to new research by the Legal Services Board.

19 February 2018

January has been a difficult month for retailers; it could be a sign of things to come according to the Office for National Statistics.

19 February 2018

The average UK small business spends £5,000 and three working weeks every year on tax compliance, according to a new report from the Federation of Small Businesses. 

13 February 2018

A new study refutes the claim that business regulations are burdensome for British small businesses.

13 February 2018

Over a third of businesses say apprentices will be the most valuable source of emerging talent in 2018; it could be the start of an apprenticeship revival according to a new report.

13 February 2018

Aberdeen comes out top as a new survey identifies the 15 UK cities that offer the best conditions for new businesses.

12 February 2018

New research on small business staff perks has found that companies are failing to offer benefits that hit the spot with employees.

12 February 2018

An investigation into what employees search for online has thrown new light onto the way employers treat their staff.

12 February 2018

A new Government report has found that most gig workers are satisfied with the way that they work but it says more must be done to protect the most vulnerable.

7 February 2018

The Institute of Directors has called the Government's Good Work plan the "biggest shake-up of employment law in generations".