We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

July 2017

26 July 2017

As many small businesses across the UK continue to struggle to appeal against big rises in their business rates, the Federation of Small Businesses has described the new system as a "total shambles".

26 July 2017

High rates of employee absenteeism within small businesses are damaging profitability, according to new research.

25 July 2017

Small businesses are increasingly concerned about the lack of funding options available to them in the run-up to Brexit.

25 July 2017

New research shows that employees are increasingly unsure what is acceptable to wear to work as office dress codes become more relaxed.

24 July 2017

One in five UK professionals has been discriminated against in an interview according to new research - and age is the biggest issue of all.

24 July 2017

Two-thirds of UK workers say tiredness negatively affects their productivity at work, according to new research.

19 July 2017

More transparency and greater respect for employees would improve the way people view the world of business according to a new report.

19 July 2017

Businesses will no longer be able to charge customers a fee for paying by credit or debit card after January 2018.

18 July 2017

The latest study of UK productivity has found that most workers admit to wasting at least an hour a day.

18 July 2017

The UK's national economic development bank has increased its support for small businesses and has invested in more than 59,000 SMEs in the past year.