We’re here with practical marketing information for your business.

A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales. Our guide to the basics.

Market your business online - from your website to social networking, advertising, search engine optimisation, email marketing and more.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

No business can survive without selling. Our overview of planning your sales strategy and recruiting, training and managing sales staff.

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

PR

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

July 2017

26 July 2017

As many small businesses across the UK continue to struggle to appeal against big rises in their business rates, the Federation of Small Businesses has described the new system as a "total shambles".

26 July 2017

High rates of employee absenteeism within small businesses are damaging profitability, according to new research.

25 July 2017

Small businesses are increasingly concerned about the lack of funding options available to them in the run-up to Brexit.

25 July 2017

New research shows that employees are increasingly unsure what is acceptable to wear to work as office dress codes become more relaxed.

24 July 2017

One in five UK professionals has been discriminated against in an interview according to new research - and age is the biggest issue of all.

24 July 2017

Two-thirds of UK workers say tiredness negatively affects their productivity at work, according to new research.

19 July 2017

More transparency and greater respect for employees would improve the way people view the world of business according to a new report.

19 July 2017

Businesses will no longer be able to charge customers a fee for paying by credit or debit card after January 2018.

18 July 2017

The latest study of UK productivity has found that most workers admit to wasting at least an hour a day.

18 July 2017

The UK's national economic development bank has increased its support for small businesses and has invested in more than 59,000 SMEs in the past year.