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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

August 2023

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Lightyear is targeting UK freelancers and solopreneurs with new business accounts that promise them the chance to earn more interest on company money.
Lightyear is targeting UK freelancers and sole traders with new business accounts that promise them the chance to earn more interest on company money.
The proportion of UK small businesses with specific plans for growth has reached its highest level for three years, according to new research.
Elite Business, the business publication dedicated to inspiring Britain's SMEs, continues its nationwide tour broadcasting live for free at the UK's best expos.
More and more Brits are choosing to set up their own business, including 100,000 rural micro businesses that have been established in the past 12 months.
HMRC is urging self assessment customers to file early in order to help them manage their cashflow and spread payments.
New rules will make it easier for small businesses to shop around for a good deal on card readers.
A new survey finds that the majority of British employees support the idea of a "right to switch off" law that would allow them to ignore work emails while they're on holiday.