We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

September 2017

27 September 2017

A Europe-wide survey has found that workers in the UK are most likely to leave their current job with many employees actively looking for a new position.

27 September 2017

New research has found that the gender pay gap for the UK's 3.3m managers is wider than previously thought.

26 September 2017

Small businesses in the UK are "a legion of fundraisers" with more than seven in ten donating to good causes, according to new research.

26 September 2017

At least one third of working parents are struggling to manage both childcare and job responsibilities, according to new research.

25 September 2017

Tens of thousands of self-employed drivers could be put out of work by Transport for London's decision to revoke Uber's licence, according to IPSE.

25 September 2017

Three-quarters of UK small businesses have not set aside any budget to deal with the aftermath of a cyber attack and even those that have underestimate the potential costs.

20 September 2017

HM Revenue and Customs has launched the Growth Support Service, aimed at mid-sized UK businesses that have plans to grow.

20 September 2017

Confidence among UK small firms has tumbled to its lowest level since the wake of the EU referendum.

19 September 2017

Small business owners have been warned that they need to be even more careful with record-keeping as HMRC targets SMEs over tax avoidance.

19 September 2017

Almost one third of businesses admit that they are slow to adopt technological innovations, according to a new study.