We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.