We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Find out how attending and displaying at exhibitions and events can benefit your business. Also learn how to build your network.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
Make sure you know exactly what you want the reader to do as a result of seeing your advertisement — these FAQs will help you get it right.
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
Advertising on billboards, bus stops, taxis and train stations is well within the budget of most small businesses and can be highly effective.
Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.
Pay-per-click advertising can attract attention and convert interest into sales. Find out how to set up a pay-per-click advertising campaign.