A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.
Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.
Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.
Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.
Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.
Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.
Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?
Superfast Business Wales can provide you with the skills and knowledge to improve finances, reach more customers, and grow your online presence.
We invite businesses to advertise in the directory to promote their goods and services to other businesses and consumers. Users can do a quick search for Welsh businesses.
Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.
Email marketing offers superb potential, but the design of your emails and the images you use can make or break a campaign says Matt Bird.
There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.
How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.
How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.
Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.
Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?