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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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Google Analytics has been updated. Here's what every small business needs to know about Google Analytics 4.
Podcasting is booming with more than 4.3 million podcasts registered already. So, should you add podcasting to your content marketing mix and, if so, how do you create a small business podcast?
What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising
Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
A quality in-house email marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
How to use Search Engine Optimisation (SEO) to improve your search engine ranking, get to the top of Google searches and increase your website traffic
How to use Google Alerts for your small business; a guide to getting the most out of Google Alerts including how to create customised Alerts.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved in building a website.