Skip to main content
We’re here with practical marketing information for your business.

Search

  1. Home

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

15 results shown

Essential guide to exhibitions

Exhibitions and trade shows are a good opportunity to promote your products and business and generate sales leads. Our guide to exhibiting successfully.

Dealing with bad publicity - checklist

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

Essential guide to benefitting from networking

Networking helps you form and maintain relationships that could benefit your business. Our guide to seeing opportunities and making connections.

Ten ways to attract visitors to your exhibition stand

When attending a trade show, how can you make sure your exhibition stand attracts the right visitors? Here are ten tips to pull in the punters.

Ten common mistakes businesses make at exhibitions

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

How to make business exhibitions work for you

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

Setting exhibition and event objectives

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

How to write a press release FAQs

12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes

What can PR do for my business? FAQs

19 FAQs explaining how using media coverage to publicise your business, products and its successes can improve your business

What is PR?

A guide to public relations (PR) – how to get endorsements for your brand from journalists, influencers and customers

What does your body language say about you?

From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.

Ten ways to generate free publicity

How to generate free publicity for your business using social media, press coverage, customer reviews and viral marketing

How we use exhibitions to sell our products and services

Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.

Make your exhibition stand more environmentally-friendly

Exhibitions can be highly eco-unfriendly events - but consumers increasingly demand that businesses demonstrate their eco credentials. How to stay sustainable when exhibiting

30 tips and insights for a successful exhibition

30 top tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.