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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

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Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.
If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.
Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.
Twitter should not be used simply to broadcast sales messages all day, but often it can drive sales. Find out how to start using Twitter for business.
Facebook has evolved into the preferred social networking website for more than 1.2bn users worldwide. So, how do you use it for business?
Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.
What are the guidelines governing competitions and promotions on Facebook? Sarah Orchard reveals how to promote your firm without breaking the rules.
Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.
Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.