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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Resource topics

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How to position and market an innovative new product or service by conducting market research and highlighting the benefits to potential customers.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Understanding how to use the internet effectively can help you find the information you want more easily, and be sure it's reliable.
Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.
The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research
Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.
The top 20 questions that market research could help you answer - on everything from product and packaging to branding and price
Quantatitive research is about using polls, surveys and questionnaires to gauge customer opinion and gather feedback on your brand
Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.
Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.
Market research can provide you with a lot of extremely useful information, much of it for free. Read our introduction to market research.