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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Resource topics

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Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.
Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.
Market research can give you insight into your market, your competitors, your products, your marketing and your customers. Here's how it can help.
Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.
Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.