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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. It can take the form of direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Accessibility statement

What to do if you can’t access parts of this website

If you need information on this website in a different format such as accessible PDF, large print, easy read, audio recording or braille, please contact:

We’ll consider your request and get back to you in five working days.

Reporting accessibility issues with this website

We’re always looking to improve the accessibility of this website. If you find any problems that aren’t listed on this page or think we’re not meeting the requirements of the accessibility regulations, please email [email protected]

Enforcement procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the accessibility regulations. If you’re not happy with how we respond to your complaint, please contact the Equality Advisory and Support Service (EASS).

Technical information about this website’s accessibility

Atom Content Marketing Ltd is committed to making its website accessible, in accordance with the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.

This website is fully compliant with the Web Content Accessibility Guidelines version 2.1 AA standard.

How we tested this website

This website was last tested on 5 April 2019. The test was carried out by Microserve IT Services Ltd (‘Microserve’).

Microserve check key page templates as part of a review to ensure as many barriers to accessibility are identified as possible. The page templates checked were: home page, news landing page, search results, content page, article page Please note, as the Business Wales Marketing Zone website uses the same code base and key page templates as the Business Wales IT Zone website, the pages on the IT Zone were used as the basis for testing.

To confirm this website meets the required accessibility goals, Microserve manually checked the same five pages against 31 Level A and 19 Level AA success criteria.  

From the 50 success criterion checked as part of the review: 

  • 33 passed 
  • 17 were not applicable 

This means the Business Wales Marketing Zone website achieves Level AA accessibility​. 

Ongoing, accessibility will be re-tested if an existing page template is updated or if a new page template is implemented.

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