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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

15 results shown
How to use a database to improve customer service and to support your marketing and sales efforts.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.
Big data can give you insights into your customers and improve your marketing and sales results.
The five golden rules of running a retail business - from customer service to the four Ps
Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
How do you create a positive culture in your small firm? Andrew McMillan of Charteris looks at how employers can change employee attitudes.
Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment
Read the five top tips for managing returns as a SME from Capital on Tap.
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.
Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.