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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.
Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?
Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
How do you create a positive culture in your small firm? Andrew McMillan of Charteris looks at how employers can change employee attitudes.
Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.
Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.