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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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How to use a database to improve customer service and to support your marketing and sales efforts.
Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.
The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.
Customers are the lifeblood of any business, so by treating them well and regularly exceeding expectations, you can boost satisfaction and retention.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment
Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.
A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.
A new survey reveals that 46% of Brits wouldn’t buy a product or service from a company if a review said it was of poor quality. So, how can a business avoid potential negative reviews?
Read the five top tips for managing returns as a SME from Capital on Tap.
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.
Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.
The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.