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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

January 2020

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If you want clients to remember your business, you need to present your brand as professional, but also unique. How to make an impact with print.
A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.
You can’t run a successful Google Ads campaign without data. How to use reporting to help you make informed decisions about your PPC campaigns.
If you’re struggling to stay ahead of the SEO curve, you could get left behind. Four easy steps to organising your content to help you stay visible.
Hosting a webinar represents a significant investment of time and resources. How to ensure you keep reaping the rewards after the broadcast ends.
Measuring and monitoring the results of your marketing is key if you want to see a return on investment. Why data-driven marketing is your friend.
Google Ads can be intimidating - there’s a steep learning curve, and no-one wants to waste their money. Three ways to keep it simple and profitable.

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