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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

April 2020

9 results shown
Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?
Key questions to address to work out whether your business can continue to survive during the coronavirus pandemic.
Data has revolutionized marketing. Marketing officers need to skills and understanding to effectively and safely exploit marketing data.
Online retailers must navigate the challenges presented by COVID-19 to survive and thrive. The Good Marketer share their tips.
When is a business loan right for your business? Six reasons to take out a business loan.
Most B2B content marketers still rely on old content formats. Discover how to create engaging content that delivers more to customers and marketers.
Standing out is difficult in an era of content overload. These five top tips will help you get your content right.
You brand name and domain name are key factors to your business success. But which should come first? We explain why it should be your domain.
Customers are feeling worried as a result of COVID-19. It's essential you adapt your marketing to the situation. These three tips will help.

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