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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

June 2020

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Comparison of ecommerce platforms Magento and BigCommerce
Many businesses have had to transition online as a result of COVID-19. Discover four key steps to moving your business online.
Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.
Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.
LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.
COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.

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