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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

July 2020

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Understand the different types of ad available on YouTube and which metrics you should track to optimise your ad campaign.
These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.
If you want your website to appear in Google searches, you need to optimise your SEO. But where do you start and is it even possible to do yourself? We answer your questions.
Starting a business is undoubtedly exciting, but suddenly you're in charge of all aspects of the business. Here are nine areas you need to consider before starting out.
An office can be a can be a considerable outlay for a small business. Discover how a virtual office can avoid those costs leaving more money to invest in your marketing.
Infographic sharing tips on how SMEs can survive the 'new normal' based on German small businesses who came out of lockdown in April.
Giving great service isn't just good for customers, it's good for business too. Studies reveal buyers will pay more if they get a better experience.
Cybercriminals are taking advantage of security lapses as a result of the changes to working methods during COVID-19. Is your data now at increased risk?

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