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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

August 2020

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Discover eight simple tips for creating impactful and eye-catching banner advertisements for your business so you get your marketing message across to customers.
Negotiations can stall and become stagnated when two parties cannot agree on a way forward. These negotiation techniques can be used to improve your negotiating skills and resolve disputes.
If you're building a marketing team for your small business, there's a chance your team will be working remotely. Follow these tips for building and managing a remote marketing team.
Infographic revealing insights into remote working during COVID-19 uncovered by Screendragon's survey of 100 marketers.
If your ecommerce website is not converting visitors to customers, it is failing to do the intended job. Here are four reasons your website might be missing the target.
If you are looking for ways to monetise your website, here are 11 tried and tested ways you could make money from your site.
SEO can help you improve the chances of customers finding your ecommerce site. Five SEO practices to improve your digital marketing strategy and fine tune your SEO.
Strategies for marketing a car dealership
If you are looking for a new, personal way of interacting with customers, you should consider a WhatsApp Business profile. Read this beginner's guide to WhatsApp marketing.
Instagram have launched their own short video format feature to challenge TikTok. How can your business benefit from these tools and which will help you grow your brand?

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