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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

October 2020

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Eight essential skills that students should develop if they want a management career and to become a leader within a UK business.
How you can utilise the services of an SEO agency to smooth the path when entering a new overseas market and other top tips.
COVID-19 has caused untold disruption to businesses forcing many companies to pivot and adapt to the 'new normal'. Discover what digital marketing companies are doing differently.
A slow website will result in higher bounce rates and fewer conversions. Discover which functionalities will improve your site performance.
Digital agencies offer complex packages but they don't have to provide all those services using in-house staff. Here's why outsourcing web design is worth considering.
Top tips for small businesses on recruiting a social media manager and making sure they have the skills and qualities to boost your social media campaigns.
Introduction to scoping a web development project and finding a suitable web development company to work alongside.
More and more restaurants are moving their business online, with flexible ordering, payment and delivery options. So how does the Restaurant Ordering System work and what are the benefits.

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