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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

March 2021

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Getting to the top of Google search rankings is not easy but it can be done. Discover five top tips for improving your search rankings.
The pandemic has brought existing marketing trends to the fore. As traditional marketing wanes, businesses need to look to partnership to accelerate their ecommerce sales.
Some adverts are so good we remember them years later. We look at some of the most memorable travel industry marketing campaigns.
We dispel common marketing misconceptions to reveal how centralised data management can provide greater insights, liberate marketers to experiment more freely and ultimately make better decisions.
Company uniforms aren’t simply about keeping staff safe. Branded uniforms can act as a powerful tool in your overall marketing strategy.
Optimising marketing campaigns is essential to small firms to maximise ROI. But what data can SMEs rely on? Sean Adams, Global Insight Director of Brand Metrics answers the burning question.
In the beauty industry, your online image is as important as your clients. So how can you ensure your business' social media profile is looking good?
In order to move a potential customer through the sales funnel you need to optimise their journey by understanding who they are and presenting relevant content at each phase.
There are more ways to market your business than ever. We take a look at four key trends in affiliate marketing.
Running a business can be hectic. These days there's a huge range of time and money saving apps. We share nine of the best apps for small business owners.

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