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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

May 2022

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More than one in ten small businesses are bringing forward plans to become more sustainable as a way to reduce their energy costs, according to a new survey.

As the number of small business job vacancies soars above 500,000, a new study has investigated what small business owners are looking for in their next employee.

Cafes, restaurants, pubs, snack bars and other such businesses will benefit from plans announced in the Queen's Speech to make the temporary COVID-related pavement licence scheme permanent.

Applications for small business loans are down and approvals are also at a record low according to the findings of a new poll of SMEs by the Federation of Small Businesses.

Small business usage of social media channels for marketing and sales - including Facebook, Instagram and TikTok - has risen significantly since the beginning of the pandemic.

The Levelling up and Regeneration Bill, announced in today's Queen's speech, will give local leaders new powers to take control of empty shops and derelict buildings in order to regenerate high streets and town centres across the UK.

A new survey has found that more than half of British bosses think their employees should be dressing more smartly when working from home.