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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

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Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.
LinkedIn offers a range of useful advertising options and the ability to target messages to niche audiences. Luan Wise explains how it works.
Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.
Luan Wise on how to make the most of your LinkedIn profile - from your picture and heading to your list of your skills and achievements.