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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Managing sales staff

Effective sales management gets the most out of your salesforce. Sales people need hands-on support and guidance to help them succeed.

Resource topics

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Remote work and employee recognition

As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.

Hiring a marketer - five things you should be looking for

Marketing is constantly evolving. This makes it more difficult to recruit the right person with the right skills for the job. We share five key things to look out for when recruiting a marketer.

Seven ways to find your dream marketing job

The marketing industry is an exciting and dynamic sector. Here are seven ways to land your dream marketing job.

Four ways to reduce employee turnover

Employee turnover can be one of the biggest issues for companies now. On average 47.8 million workers quit their job over the past year, and training new staff is a long process. Find out how to reduce employee turnover.

Three considerations when building a marketing team

As your business grows, you'll need a marketing team to secure new customers and take your business to the next level. Discover three key considerations when building a marketing team.