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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Effective sales management gets the most out of your salesforce. Sales people need hands-on support and guidance to help them succeed.

Resource topics

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How to recruit salespeople and hire marketing staff for your small business; from writing a job description to identifying the best candidates.
Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.
A guide to managing your sales team: how to organise, support and motivate your salespeople to help them achieve their sales targets
Effective motivation can significantly boost the performance of your marketing team. Try a combination of financial incentives and management support.
James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London
Learn how Leopoldo Alejandro Betancourt López's leadership and innovative strategies propelled Hawkers sunglasses to international success.
Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.
Marketing and sales training can deliver significant business benefits. Training your employees helps boost sales and improve customer satisfaction.
As a business owner you have a vital role in leading the marketing effort and maximising the effectiveness of your sales and marketing team.
An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.
Many firms have found agents to be a cost-effective way of accessing sales expertise, contacts and customers. But you need to choose the right one.
Good salespeople are a major asset, because they deliver sales, yet finding them can be very hard. Learn how to find and recruit them.