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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Resource topics

15 results shown

How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Ten ways to build a brand for your small business

Branding guru Dan Einzig suggests ten ways to build a brand for your small business to help you to stand out from the crowd

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

The truth about marketing to women

Marketing to women: how to advertise to female customers and sell to a female demographic without using clichés, stereotypes or objectification.

What to do when a competitor cuts its prices

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.

How to set up a niche business

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.

How to attract more local customers

How to get more local customers using local SEO, Google Business, social media, customer reviews and networking to market your business.

Marketing to older consumers

Older consumers make up a huge market - 23% of the UK's population is 60 or over - making it a sizeable and lucrative market. We look at how you can marketing your business more effectively to more mature consumers.

Ten ways to get the most out of customer testimonials

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Creating a consistent brand identity - checklist

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Q&A: How to design your own business stationery

The look and feel of your business cards, compliment slips and letterheads is important, they say a lot about your business. We explain.

Do you know what your competitors are up to?

Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.

Bootstrap your micro business to success

A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.