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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

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As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?
Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.
Are you losing profit without realising it? Every business has leaks where revenue can disappear. But you have to spot them before you can mend them.
Creating a marketing plan can be challenging. Here Sara Drawwater explains how she developed a plan that worked for her design business.
How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.
How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.
At some point, you will be ready to take your business to the next step. Discover the secret to scaling up your business.
Any business requires sales in order to stay afloat, but customers can't buy if they don't know you exist. Find nine simple sales and marketing tips for small businesses.
What will the post-pandemic world of marketing look like? Will it be business as usual or will some of the enforced changes in lifestyle, work and marketing be here to stay?
Marketing SaaS products is not the same as marketing for traditional, physical products and services. Discover nine marketing strategies for SaaS businesses.
Starting a new marketing agency is an exciting venture but make sure you don't get carried away. Start your business on the right foot with these five top tips.
If you are thinking of starting your own business, make sure you have ticked these six essentials off your to-do list before launching yourself in.
Infographic revealing insights into remote working during COVID-19 uncovered by Screendragon's survey of 100 marketers.
Infographic sharing tips on how SMEs can survive the 'new normal' based on German small businesses who came out of lockdown in April.