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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Resource topics

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What to do when a competitor cuts its prices

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.

How to attract more local customers

How to get more local customers using local SEO, Google Business, social media, customer reviews and networking to market your business.

Ten ways to get the most out of customer testimonials

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Creating a consistent brand identity - checklist

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Do you know what your competitors are up to?

Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.

Why it pays to make friends with other businesses

The culture of sharing is already well-established among consumers. Now businesses are discovering that by collaborating they can reach new audiences.

Ten ways to market your business to overseas visitors

The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

The secrets of 100-year-old businesses

It's tough in a recession, but what about surviving two world wars, and the Great Depression? Meet the businesses that have been through it all.

Does your business image need a makeover?

Does your business need an image make-over? Refresh your firm by improving everything from your website, logo and premises to your customer service.

How to learn from your marketing mistakes

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Ten ways to encourage creative thinking

How to encourage creative thinking in your business by being open to new ideas, brainstorming and rewarding problem-solving

How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

Marketing and sales recruitment

Marketing and sales recruitment is a vital part of building a solid marketing and sales team that can move your business to the next level.

Know your customers better

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.