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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Resource topics

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Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.
11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.
How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.
Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.
Local outdoor advertising sites such as hoardings, billboards and posters are cost-effective and they get results
Thanks to the number of TV channels, it is now cheaper than ever to advertise on TV and worth considering if you've got a regional customer base.
Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.
Online platforms are increasingly saturated so why not try a different approach? Stickers are cheap, flexible and can be used in a multitude of ways.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.
Marketing guru Drayton Bird explains how to write copy that has the power to persuade.