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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

Resource topics

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Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.
How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
Local outdoor advertising sites such as hoardings, billboards and posters are cost-effective and they get results
Sponsoring a local team, event or good cause doesn’t have to cost a lot and it can give your small firm great publicity and a sales uplift.
How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, managing costs and campaign planning.
What is AIs place in the realm of B2B marketing and how can B2B marketers adopt technology for an increase in performance?
Outdoor advertising puts your message in front of a big audience in a non-intrusive way. Start here and find out how it could help you.
Radio ads are a tried and tested way to reach a local audience, but you might not have even considered cinema or TV. Our overview of the benefits.
Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?
A freelance copywriter can write highly persuasive, effective copy that sells your products and services. But how do you choose the right one?
Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?