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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales strategy

Selling is one of the most difficult tasks for small business owners. A sales strategy will focus your attention and help you seize opportunities.

Resource topics

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Essential guide to creating your sales strategy

How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.

The best small business CRM software in the UK

Reviews of the UK’s most popular small business CRM software. Best free, best for ease of use and best for power users.

Sales promotion

Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.

Why you must follow up leads

Research reveals that 80% of non-routine sales only occur after at least five follow-ups, so the 8% who persevere will succeed.

Sales tools and technology

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

How to boost sales using your phone system

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Sales contracts and selling regulations

Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.

Create an effective sales forecast

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

Using CRM to build customer relationships

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.

Essential guide to creating a sales strategy for growth

How to set a sales strategy that will help your business achieve its growth potential, including setting sales targets, managing salespeople and using CRM systems.

Essential guide to selling your products or services

How to sell your products or services to other businesses, including how to pitch for contracts, selling the benefits and how to close a deal.