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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

15 results shown

Seven ways to find your dream marketing job

The marketing industry is an exciting and dynamic sector. Here are seven ways to land your dream marketing job.

Five ways to reduce expenses and increase sales

One of the quickest ways to increase your profits is to cut your costs. Discover how you can increase your bottom line and sales with these five tips.

How to create effective marketing presentations

We all dread the marketing and sales presentations that fall flat. In this article, we share tips on how to create presentations that pack a punch.

Four ways to reduce employee turnover

Employee turnover can be one of the biggest issues for companies now. On average 47.8 million workers quit their job over the past year, and training new staff is a long process. Find out how to reduce employee turnover.

Three considerations when building a marketing team

As your business grows, you'll need a marketing team to secure new customers and take your business to the next level. Discover three key considerations when building a marketing team.

Why your POS strategy isn't working

If your sales aren't meeting your expectations, you can quickly and easily improve your POS results and convert more of the customers in your sales funnel more often.

How to improve a stale sales campaign

Sometimes a sales campaign just doesn’t hit the mark. Others start to go stale, and sales begin to dwindle. Discover seven steps to reviving a sales campaign.

Seven top tips for building rapport with your audience

Building rapport is key to convincing your audience of what you're saying. These seven top tips will help calm your nerves and connect with the crowd.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Seven ways to give your presentations maximum impact

Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.

How to boost sales using your phone system

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Sales contracts and selling regulations

Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.

Q&A: Understanding body language to make more sales

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

How to succeed in sales meetings

Sales meetings demand many skills and being mindful of the basics can go a long way to ensuring a positive outcome. Read these top tips.

How to succeed at face-to-face selling

There's nothing more powerful than a face-to-face meeting when trying to win a new customer. Sales expert Andy Preston reveals how to prepare.