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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Set prices

Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.

Resource topics

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What to do when a competitor cuts its prices

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.

How to price your service

Pricing a service can be trickier than pricing a product. Getting it right means accurately valuing your time and expertise. Pick up other advice.

Ten ways to increase your profits

Firms are always searching for ways to trim their costs and increase their profits, in good times and in bad. Make your business leaner and fitter.

Essential guide to pricing

Pricing guide: how to get your pricing strategy right to maximise profits, boost sales, keep prices competitive and protect your margins.

What can businesses learn from price comparison sites?

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

How to set competitive prices

Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?

How to raise prices without losing sales

Increasing prices involves risk, but if you handle things carefully you can avoid upsetting customers, while achieving your goal of boosting margins.

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.