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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Sarah Orchard explains how live streaming with Facebook Live can boost customer engagement and improve brand reach for small businesses.
What are the guidelines governing competitions and promotions on Facebook? Sarah Orchard reveals how to promote your firm without breaking the rules.
Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.
Here are ten apps that every business should be using to engage with new and existing customers.
Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.
23 tips on how to improve engagement and traction on LinkedIn
Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.
You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.
Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.
Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.
Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.
Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.
The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.