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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Resource topics

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As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
UK consumers have misgivings about certain professions, from politicians to bankers and footballers. But could perceptions be changing for some?
Businesses that don't push the boundaries don't learn, don’t grow and don’t win consumer attention. Why not try something a little different this year?
The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.
Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Avoid blowing a make-or-break meeting with a client by following our light-hearted tips on how to avoid committing one of the cardinal sins.
Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.
If customer complaints are dealt with effectively you can improve customer loyalty and your reputation. But when should you offer compensation?
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Customer focus is essential to success in business. Expert Andrew McMillan explains how to place customers at the centre of your business culture.