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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

As a small business, it's up to you to initiate good communication. You can't rely on your customers to tell you what they think, or supply feedback.

Resource topics

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Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Avoid blowing a make-or-break meeting with a client by following our light-hearted tips on how to avoid committing one of the cardinal sins.
If customer complaints are dealt with effectively you can improve customer loyalty and your reputation. But when should you offer compensation?
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.
Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.
Hard-to-please customers can create a dilemma for small business owners: should you bend over backwards to keep them happy or let their business go?
With customer complaints, you are often resolving situations which are not your fault. Mac MacKay shares useful techniques to help handle things.
Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.
BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.
When customers are dissatisfied with the service you're providing they fall into one of four kinds of complainers. How do you tailor your response?
From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.