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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

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Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.
Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.
How to improve customer service and build customer loyalty to boost sales and encourage word of mouth recommendation.