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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

Resource topics

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Ten ways for businesses to reward loyal customers including discounts, promotions and VIP treatment
Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.
Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.
How to improve customer service and build customer loyalty to boost sales and encourage word of mouth recommendation.