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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Resource topics

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Essential guide to SWOT analysis

The essential guide to doing a SWOT analysis for your small business, identifying strengths, weaknesses, opportunities and threats.

How to change a business name - checklist

Changing your business name? Checklist of key steps to take when you change the name of your business, from notifying Companies House to updating your website and literature.

Essential guide to creating a brand

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

Getting more customers through your door - checklist

Here are some simple things you can do to get more footfall and win sales from people who would not otherwise know about your business.

How to create a brand - checklist

A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Why do small businesses need a brand?

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

A competitor has opened up near my business

How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.

Ten ways to keep ahead of the competition

Ten ways to make sure that your business stays ahead of your competitors

Essential guide to planning your marketing

How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results

How to write a marketing plan - checklist

Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.

Six ways to make your small business look bigger

How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.

Ten ways to improve your offer

Ten ways to improve your offer: ideas and tips for making changes in your business that will drive sales and boost customer loyalty.[

How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

The truth about marketing to women

Marketing to women: how to advertise to female customers and sell to a female demographic without using clichés, stereotypes or objectification.

What to do when a competitor cuts its prices

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.