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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Product research lets you understand what customers want, allowing you to tailor your product to meet their needs and give you a competitive edge.

Resource topics

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Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.
New product research is absolutely vital before you go to market, to make sure you’re not about to launch a costly disaster.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.