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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

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The market is always evolving and the pandemic has created many new business opportunities. We explore some of them.
When it comes to digital marketing you will face many online competitors. Luckily, you can use competitive research to discover what your rivals are doing to beat them at their own game.
This trend summary explains how the architectural sector is closely linked to the health of the economy and the state of the construction industry and the housing market.
The latest construction industry statistics show a booming and sustainable sector. Yet, rising construction costs and labor challenges in addition to new regulations are reducing the margin for error and waste.
This trend summary explains that the interior design sector in the UK is very much fashion led and is susceptible to changes in the economic climate.
The number of financial advice firms is declining, and while the vast majority of players are still small outfits the number of larger players with over 50 advisors is on the up.This trend looks set to continue in the future.
This trends summary explains why the catering industry changes rapidly in line with the economy.
Recent years have seen a huge increase in and use of complementary and alternative medicine. This summary explains why the homeopath sector is growing and the treatment is now becoming mainstream.
This summary explains how health shops have grown considerably over the last decade as consumers have become more and more conscious of their wellbeing.
This trends summary explains how the haulier sector is broadly connected to the economy, but the shift to more home deliveries has seen the sector grow in recent years
This trends summary explains the difficulties that hairdresser face within this competitive sector
This trend summary explains what has been happening in recent years in the coach trade.
This trend summary explains what has been happening in recent years in the wholesaling sector.
This trend summary explains what has been happening in recent years in the convenience store sector.
This trend summary explains what has been happening in recent years in the blacksmith sector.