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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Top 20 questions that research could help you answer

Market research can give you valuable insights into your market, your competitors, your products, your marketing and your customers. Here are 20 questions that market research can help you answer

  1. Who is currently buying your product or service?
  2. What are these people's lives actually like?
  3. Why are other people not buying it?
  4. Who would be interested in buying it in the future?
  5. How many people like this are there?
  6. What general trends are affecting these people's lives at the moment?
  7. Where would people buy your product or service from?
  8. When, where and how would they use or consume it?
  9. Why would they buy it? What need are they wanting to satisfy?
  10. Who is your real competition?
  11. What image do people have of your brand vs your competitors'?
  12. What would be the ideal image for your brand to have?
  13. What do people in your target market think about the different aspects of your product or service (name, packaging, features, branding, advertising, pricing...)?
  14. What improvements could be made to your product or service to meet people's needs even better?
  15. What is the single most important benefit your brand should be seen to be offering - and why would people believe this to be true?
  16. How can you best communicate that benefit to the people you're interested in attracting?
  17. What is the right price to charge?
  18. What other new products or services could your brand offer people?
  19. So what is your vision for your brand?
  20. And what would be the best roadmap for getting there?

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